Privacy policy

Last Updated: April 29, 2026

This Privacy Policy describes how American Century Brands, Inc. and its affiliated brands, including, but not limited to, Fruiter ("Company," "we," or "us") collect and process personal information in relation to your use of our website, www.eatfruiter.com, and related services. If you do not agree to this Privacy Policy, your choice is to not utilize our website or services or provide personal information in connection with them. By utilizing our website, you agree to this Privacy Policy and expressly consent to the processing of personal information according to this Privacy Policy.

Personal Information We Collect.
1. Information You Choose to Give Us.
  This may include:
  - Contact information, including name, address, city, state, zip code, email address, partial date-of-birth, or telephone number.
  - Information provided or accessed in connection with the services we provide, including online forms, account information, survey responses, or communications with our support team.
  - Payment information to complete purchase transactions.
  - Any information included in photos or other materials that you choose to upload to the website.
2. Information Automatically Collected by Using Our Website.
  This may include:
  - Your device data and how you interact with our website, including IP address, approximate geolocation via your IP address, browser type, and unique device identifier.
  - Commercial information, such as orders and purchase history.
  - Cookies and similar technology. Please review the cookie technology section below for more information.
  - Usage information, including the pages or content you view, interactions, and searches on our website.
3. Categories of Sensitive Personal Information
  - Fruiter does not knowingly collect sensitive personal information from website visitors unless you choose to send it to us.
How We Use Information We Collect. We may process this information to:
- Fulfill or meet the reason you provided the information. For example, if you provide your personal information to purchase our products, we will use that information to process your payment and facilitate delivery. We may also save your information for these purposes.
- Provide, offer, support, personalize, or develop our website and services.
- Create, maintain, customize, and secure your account with us.
- Communicate with our customers and users.
- Process your requests, purchases, transactions, and payments and prevent transactional fraud.
- Provide you with support and respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
- Send promotional messages, marketing, advertising, and other information that may be of interest to you based on your preferences, including the personalization of advertisements and retargeted advertisements.
- Personalize, measure, and improve our advertising to you, including through the development of inferences regarding your preferences and interests for marketing.
- Collect and display product reviews.
- Help maintain the safety, security, and integrity of our website, services, databases and other technology assets.
- Test, research, analyze, and conduct product development to develop and improve our website, and related services.
- Carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
- Respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
- Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
- Fulfill any other use that we describe when you provide the information.
Please note that we may anonymize or reasonably deidentify your personal information so that it can no longer be reasonably associated with or used to identify you in some circumstances. We may retain and use such information for any legitimate business purpose without further notice to you or obtaining your consent, unless required by law.
Disclosing, Sharing, and Selling Information.
1. Disclosing Personal Information
  
  We may disclose your personal information to third parties for business purposes, including as follows:
  - with data analytics, software/IT, cybersecurity, cloud service, consultants, financial, legal, and other similar providers that support our business.
  - with banks and credit card processors to the extent necessary for Company to deliver our products and services.
  - with our advertising and marketing partners for advertising purposes, including retargeted and interest-based advertising.
  - when we believe sharing is necessary to protect our rights, preserve safety, investigate fraud or other wrongdoing.
  - when required by law, which includes complying with any court order, law, or legal process, including responding to a government or regulatory request.
  - in connection with the sale, transfer or financing of Company’s business or its assets, including a bankruptcy proceeding or to our affiliates.
  - to enforce or apply our agreements, including for billing or collection purposes.
  - for any other purpose we disclose to you when you provide the information.
2. Sharing Personal Information for Personalized Advertising
  
  In this Privacy Policy, "sharing" means disclosing a consumer's personal information to third parties for cross-context behavioral advertising or targeted advertising. "Cross-context behavioral advertising" refers to the targeting of advertising to a consumer based on the consumer's personal information obtained from the consumer’s activity across websites and applications, other than those with which the consumer intentionally interacts. We share users’ personal information with our third-party service providers and advertising and marketing partners for the purpose of personalized advertising, including cross-context behavioral advertising.
3. Selling Personal Information
  
  While we may share share personal information for cross-context behavioral advertising, we do not sell personal information in exchange for monetary payment.
Information Security.
We use reasonable administrative, technical, and physical security measures to protect the personal information we retain and to help ensure that it is used in accordance with this Privacy Policy.
Cookies and Tracking Technologies.
1. Cookies
  Our websites may use “cookies” and other tracking technologies to gather information about your interactions. This information may include demographic data, browser type, IP address, pages visited, activities conducted on the page, and the day and time of your visit. Our websites may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to make your experience on the website more personal and interactive. We do not currently honor “do not track” signals from a web site browser, however, you may refuse cookies through the cookie banner provided on the site upon your first visit. Please refer to your computer browser help instructions for more information on cookies and other related technologies and how to manage their use. If you refuse or delete cookies, some of the functionality of our websites could potentially be impaired. If you delete cookies, you will need to repeat the process if you use another computer or change browsers.
2. Analytics Services
  Please note that we use an analytics service, Google Analytics, to gather information about our website visits. To learn more about Google Analytics, including opting out of Google Analytics, click here
3. Web Beacons
  Pages of our websites may also contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that allow us, for example, to count users who have visited those pages. We may use this information to provide a better website user experience, and tailor our marketing communications.
Data Access, Modification and Processing Requests
Users of our website can submit requests to take the following actions in connection with their data by contacting us at info@eatfruiter.com. We may take reasonable measures to verify your identification prior to satisfying your request.
1. Data Access and Portability
  You may request to confirm whether Company is processing personal information and to access this personal information. You may obtain personal information you previously provided Company in a portable and readily usable format, to the extent reasonably technically feasible.
2. Data Correction
  You may request to correct inaccuracies in your personal information, taking into account the nature of and purposes for processing the personal information.
3. Data Deletion
  You may request to delete your personal information.
4. Opt Out of Certain Data Processing
  You may request to opt out of your personal information being processed for targeted advertising purposes.
We will not discriminate against you for submitting any of the above requests.
Other Important Information.
1. Linked Websites
  Our websites may contain links to other websites. We assume no responsibility for the content, privacy policies, or practices of any third-party websites. You expressly relieve Company from any and all liability arising from your use of any third-party website, or from the content of any third-party website.
2. Children's Privacy
  Our websites may contain links to other websites. We assume no responsibility for the content, privacy policies, or practices of any third-party websites. You expressly relieve Company from any and all liability arising from your use of any third-party website, or from the content of any third-party website.
3. Changes to our Privacy Policy
  If we make material changes to how we treat the personal information we collect, we will notify you through your account, in addition to any other means necessary to fulfill our legal requirements. The date the Privacy Policy was last revised is identified at the top of the page.
Contact Information.
For questions regarding this Privacy Policy, you may contact us at any of the following addresses.

Email: info@eatfruiter.com

Address: PO Box 881, Traverse City, MI, 49685